U.S. review guidance
Google review campaign FAQ
FAQ
Review campaign questions, answered
Eighteen direct answers about how campaigns work, the rules that apply, plans and the launch guarantee, and supported platforms.
How campaigns work
What does BestBuyReview do?
BestBuyReview runs review invitation campaigns for U.S. businesses. We confirm a real customer event, such as a purchase, booking, appointment, or visit, then send that customer a neutral invitation with a direct link to your review profile. Customers decide whether to respond and write their own feedback. No reviews are sold, written, or compensated.
Who receives the review invitations?
Only customers linked to a verified purchase, booking, appointment, completed project, or in-store visit in your records. Every eligible customer is invited the same way, without screening for expected sentiment first. People who were never customers, employees, relatives, and business partners are never invited, because their reviews would break platform rules.
How do you verify that a customer is real?
We match each invitation to a record you already keep: a receipt, invoice, booking, appointment, work order, loyalty transaction, or CRM entry. If there is no completed customer event, there is no invitation. This check protects your profile, because platforms remove reviews that are not based on a genuine experience.
What does a review invitation say?
A short, neutral message that names your business, references the recent visit or purchase, asks for honest feedback, and includes one direct link to your review page. It never asks for five stars, suggests wording, or offers anything in return. You approve the message before any invitation is sent to customers.
How quickly can a campaign launch?
Most campaigns can launch within one business day once your customer records, review profile link, message, and verification workflow are approved. Larger setups, such as CRM integration or several locations, can take longer. The launch date is agreed with you before work starts, and the campaign launch guarantee applies to that agreed timeframe.
Rules and compliance
Is it legal to buy Google reviews?
No. The FTC rule on consumer reviews (16 CFR Part 465), in effect since October 21, 2024, prohibits buying fake reviews and paying for reviews conditioned on sentiment. Google also removes paid reviews and can restrict the profile. Our guide Is it legal to buy Google reviews? explains each section of the rule.
Can I offer a discount or gift in exchange for a review?
Not for Google reviews. Google prohibits offering payment, discounts, free products, or any other incentive in exchange for a review, even a neutral one. The FTC rule also bans incentives conditioned on positive or negative sentiment. Our campaigns never attach an incentive to a review, and we will not run one that does.
Can I invite only my happy customers?
No. Selectively asking satisfied customers, often called review gating, violates Google's policy even when every resulting review is real. Sending a satisfaction survey first and inviting only the positive responders is the same practice. Our campaigns invite every eligible customer with the same message, regardless of how you expect them to feel.
Do you write or post reviews for customers?
No. We never write, edit, suggest, or post review content, and we never post from accounts we control. Each customer writes their own review, chooses their own rating, and publishes it from their own account. Our role ends at the neutral invitation, delivery reporting, and the follow-up workflow on your side.
Why don't you send Yelp review requests?
Yelp asks businesses not to solicit reviews, and its recommendation software can hide reviews it believes were requested. For Yelp, we focus on what the platform allows: a complete and accurate business page, private customer feedback follow-up that does not mention Yelp, monitoring, and professional public responses to existing reviews.
Plans, pricing, and guarantee
How much does a review campaign cost?
Plans start at $199 per month for Starter with 30 verified customer invitations. Professional costs $349 per month for 60 invitations and adds Facebook and CRM integration. Enterprise costs $599 per month for 90 invitations, more platforms, and up to two locations. All prices are in U.S. dollars and billed monthly.
How do the 5 free invitations work?
Your first campaign includes 5 free verified-customer invitations, with no credit card required. You share your business details and review profile, we set up the verification workflow and message, and five eligible customers receive the invitation. You see the delivery reporting before deciding whether a paid plan fits your business.
What is the campaign launch guarantee?
It is the one guarantee attached to every plan. If we cannot launch your campaign within the agreed timeframe, your first month is refunded. It covers our side of the work, setup and launch, not customer behavior, because no one can promise that a customer will publish a review or choose a particular rating.
Can I cancel my plan?
Yes. Plans are billed monthly with no long-term commitment. You can cancel by email at any time, and the cancellation takes effect at the end of the month already paid, so the campaign keeps running until then. Apart from the campaign launch guarantee, months already started are not refunded.
Do you guarantee a number of reviews or a rating?
No. Customers control whether they respond, what they write, and the rating they give, so any provider promising a fixed number of reviews or five-star ratings is describing fake reviews. We commit to what we control: verification, invitation delivery, reporting, and launching your campaign within the agreed timeframe.
Platforms and results
Which review platforms do you support?
Google Business Profile is included in every plan. Professional adds Facebook recommendations, and Enterprise adds Trustpilot, Yelp page management, and other major platforms. Each platform has its own solicitation rules, so the workflow changes by platform: Amazon and the app stores rely on their native request tools, and Yelp receives no review requests.
Does a review campaign help local SEO?
It can support it. Google lists review count and score among the signals it considers for local results, and recent, detailed reviews help customers compare businesses. Reviews work best alongside a complete Business Profile, accurate categories and hours, and prompt owner responses, which is why every plan includes local-SEO guidance for your listing.
What reporting do I get?
Every plan includes a real-time dashboard showing verified customers, invitations sent and delivered, responses, and profile growth over time. Your dedicated account manager uses the same data to adjust timing, channel, and segmentation. Reporting never includes edits to customer reviews, because review content belongs to the customers who wrote it.
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