5 free verified-customer invitations
Buy Trustpilot reviews? Grow real ones from verified customers
Confirm a real order or service transaction, send customers a neutral invitation, and let them share their own experience on Trustpilot.
- Verified purchase or visit required
- Customer writes their own feedback
- Campaign reporting and dedicated support
Launch your Trustpilot campaign
Start with 5 free verified-customer invitations
A verified-customer Trustpilot review campaign is a structured way to grow Trustpilot reviews without buying them. It starts from a verified customer event (order or service transaction), invites that customer only through methods Trustpilot allows, and lets them decide whether to respond, what to write, and which rating to give.
How it works
How a Trustpilot invitation campaign runs, order by order
Verification is based on a completed order or service transaction. Customers write their own feedback and choose their own rating.
Connect your customer records
Import completed order or service transaction from your POS, CRM, booking tool, or invoice history.
Approve the invitation
We prepare a concise, neutral Trustpilot request with your direct profile link.
Launch in measured batches
Trigger Trustpilot invitations after delivery or service completion and keep each request tied to a real transaction.
Measure and improve
Use response and profile data to improve timing, segmentation, and customer experience.
Verification
Trustpilot invitations reach only buyers matched to a real order
Each invitation is linked to a delivered order or completed service, and every buyer is asked the same way.
Verified customer activity
Every invitation must connect to a completed order or service transaction in your records.
Customer-controlled feedback
Customers decide whether to respond, what to write, and the rating they choose.
Campaign reporting
Track verification, invitation delivery, responses, profile growth, and next actions in one dashboard.
Trustpilot campaign pricing
Which Trustpilot campaign plan fits your customer volume?
Plans include verification, invitation delivery, reporting, and dedicated support for buyers.
Starter
Per month, in USD
30 verified customer invitations / month
Platforms
- Google Business Profile
Included
- 30 verified customer invitations
- Purchase or visit verification workflow
- Real-time performance dashboard
- Dedicated account manager
- Local-SEO guidance for your listing
Guarantees
- Campaign launch guarantee
- Invitation delivery reporting
- 10% off your next order
Professional
Per month, in USD
60 verified customer invitations / month
Platforms
- Google Business Profile
Included
- 60 verified customer invitations
- Purchase or visit verification workflow
- Real-time performance dashboard
- Dedicated account manager
- Local-SEO guidance for your listing
- CRM and business-tool integration
Guarantees
- Campaign launch guarantee
- Priority invitation delivery reporting
- 15% off your next order
Enterprise
Per month, in USD
90 verified customer invitations / month
Platforms
- Google Business Profile
- Trustpilot
- Yelp page management
- Other major platforms
Included
- 90 verified customer invitations
- Purchase or visit verification workflow
- Multi-location support (up to 2 profiles)
- Real-time performance dashboard
- Dedicated account manager
- Local-SEO guidance for your listing
- CRM and business-tool integration
Guarantees
- Campaign launch guarantee
- Priority invitation delivery reporting
- Quarterly reputation strategy review
Only customers with a verified purchase or visit are invited. Customers write their own feedback, and publication is never guaranteed. Campaign launch guarantee: if we cannot launch your campaign within the agreed timeframe, your first month is refunded.
Business impact
A Trustpilot invitation program you can tie to every order
Turn completed customer experiences into a repeatable reputation and conversion workflow.
Stronger customer trust
Recent Trustpilot feedback gives prospects more context before they contact or buy from you.
Better conversion support
Independent post-purchase feedback can reduce hesitation and strengthen brand credibility across the buying journey.
A repeatable workflow
Turn every eligible customer event into a consistent invitation opportunity without manual follow-up.
Trustpilot invitation guide
Trustpilot invitations: the rules, the methods, and a neutral email
How Trustpilot expects businesses to invite buyers, which invitation tools exist, and the habits that keep a profile clean.
What Trustpilot means by an open review platform
Trustpilot is an open platform: anyone with a genuine buying or service experience can write a review, whether or not the business invited them. Businesses may invite customers, but Trustpilot's Guidelines for businesses set the conditions. Invitations must go to real customers, use neutral wording, and be sent without filtering out people who might be unhappy.
Reviewers have their own rules too. The Guidelines for reviewers require a genuine experience and forbid reviews written for payment or other rewards. When a review arrives through one of Trustpilot's own invitation methods, it can carry a Verified label, which tells readers the experience was confirmed by the business's records.
Trustpilot invitation methods compared
| Method | How it works | Best fit |
|---|---|---|
| Automatic Feedback Service (AFS) | You add a unique Trustpilot address in BCC on order or service emails; Trustpilot then emails the customer an invitation. | Small teams that already send confirmation emails |
| Review invitation links | Trustpilot generates a unique link per customer that you place in your own email or message. | Businesses that want their own wording and timing |
| Integrations and API | Your e-commerce platform or CRM passes completed orders to Trustpilot automatically. | Stores with steady order volume |
| Customer list upload | You upload a list of recent, real customers from Trustpilot Business. | Catching up on recent buyers who were never invited |
Feature names and plan availability change over time, so check the current options in the Trustpilot Help Center before you build a workflow around one of them.
Setting up a Trustpilot invitation flow
- 1Claim your Trustpilot Business profile and confirm the company details and website domain.
- 2Choose one invitation method: AFS in BCC, invitation links, or an integration with your store.
- 3Decide the trigger: delivery confirmed for products, job completed for services.
- 4Include every customer from that trigger, with no filter based on expected satisfaction.
- 5Send at most one reminder to customers who did not respond.
- 6Reply to new reviews, positive and negative, from your Trustpilot Business account.
A neutral Trustpilot invitation email
Subject: How was your order from [Store name]?
Hi [First name],
Your order [order number] was delivered on [date]. We would like to hear about your experience, whatever it was.
You can share it on Trustpilot here: [invitation link]
Thank you for your time,
[Name], [Store name]
The message names the real order, gives one link, and asks for an honest account. It does not mention stars, does not offer a discount, and does not route unhappy buyers to a private form first.
TrustScore, flagging, and common Trustpilot mistakes
TrustScore is the overall rating shown on a Trustpilot profile. Trustpilot describes it as time-weighted, so recent reviews count more than older ones, which is why a steady flow of invitations matters more than one large send. A business can flag a review that breaks the reviewer guidelines, for example one that is not based on a genuine experience; flagging is not a way to remove criticism that is fair.
- Inviting only customers who gave a high score in an earlier survey.
- Offering coupons, prize draws, or loyalty points for a review.
- Asking staff, friends, or family to review the business.
- Flagging honest negative reviews simply because they hurt the score.
- Copying reviews from other sites onto the Trustpilot profile.
Sources & references
The rules this method follows
Official policies and regulations behind every campaign, reviewed in 2026.
- 116 CFR Part 465: Use of Consumer Reviews and Testimonials
FTC rule, U.S. Electronic Code of Federal Regulations
- 2Prohibited and restricted content (fake engagement)
Google Maps user-generated content policy
- 3Tips to get more reviews
Google Business Profile Help
- 4Guidelines for businesses
Trustpilot Legal
- 5Guidelines for reviewers
Trustpilot Legal
- 6Trustpilot Help Center
Trustpilot
FAQ
Trustpilot review campaign FAQ
Answers about Trustpilot's review rules and how a verified-customer campaign works on the platform.
Can businesses invite customers to review them on Trustpilot?
Yes. Trustpilot encourages businesses to invite customers, but its guidelines require that invitations go to genuine customers, use neutral wording, and are not sent only to people likely to leave positive reviews. Offering incentives for reviews is not allowed. Every invitation we help you send is tied to a real order or completed service.
What is Trustpilot's Automatic Feedback Service (AFS)?
AFS is one of Trustpilot's own invitation methods: you share order details with Trustpilot, for example by adding a unique address in BCC, and Trustpilot emails the customer a review invitation. Reviews collected through Trustpilot's invitation methods carry a Verified label. We help you connect real transactions to these official methods.
Why not buy Trustpilot reviews?
Trustpilot uses automated detection and a content integrity team to find fake reviews. It removes them and can place a public consumer warning on the profile of a business that tries to manipulate its rating. In the United States, the FTC rule on fake reviews also prohibits buying them. Verified invitations are the durable alternative.
When should a Trustpilot invitation be sent?
Send it after the customer has received the order or the service is complete, so the review describes the full experience. For physical products, delivery plus a few days of use usually works well. Keep the invitation neutral, include no incentive, and send no more than one reminder to customers who do not respond.
Can I respond to Trustpilot reviews?
Yes. Businesses can reply publicly to reviews from their Trustpilot Business account. Thank reviewers, address concerns calmly, and move personal details to private channels. If a review breaches Trustpilot's guidelines, for example because it is not based on a genuine experience, you can report it through the platform's flagging process.
